This is one of the reasons why there are many so called Mac fan boys around I guess.
For a company of Apple's size, it remains a company with a impeccable record of being able to connect with its users.
Apparently, a student created an iPod touch advertisement which was spotted by Apple employees who later alerted their ad agency to this YouTube clip.
The ad agency then approached Nick Haley (the student) to sort out a deal where they made another advertisement now of course with better editing and HD video in exactly the same vein. The new advertisement is set to air this weekend in the United States.
Well done, Apple.
See story from http://www.macrumors.com/2007/10/26/apple-to-air-student-made-ipod-touch-ad/